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Who is your audience?

The first thing you should consider in color psychology is audience knowledge, that is, determine who your audience is and what their characteristics are. In fact, to choose the right color for your brand, you need to understand the persona of your audience in order to understand who your audience is and what their characteristics are. Now, according to this persona, choose a color combination that can affect the audience.

For example, studies show that if a luxury brand that sells gold uses pink in its advertising, logo, and website, the customer may think that the products that the brand sells are fake.

Color psychology in user interface or UI

The topic of color psychology is one of the important topics that is raised in the field of user interface. As the name suggests, the user interface is an interface between the user and the site, and if it is implemented correctly on a site, it will have a great impact on the internet sales of that site. Different colors have different effects in marketing, branding and business. A business may be excellent in every way, but because it could not use colors properly, it cannot attract customers and increase its sales. In the following section of the article, the psychological effect of some of the most important colors in business We will examine marketing and branding:

1. Red

In general, red is the color that is used to attract attention. Of course, be careful not to use this color too much; Because it can have a negative effect on the audience. So get help for important parts of this color. On the other hand, this color can increase people’s appetite, and that’s why McDonald’s brand uses red color to attract customers. This color can convey messages such as power, energy, passion and excitement. Of course, excessive use of this color can inspire messages such as anger, pain and defiance to the audience. Also, if you want to make the audience respond to your request very quickly, use red color; Because this color greatly increases the speed of the reaction. Studies show that 7% of men and 9% of women are fascinated by this color, and 2% of men do not like this color at all. It is interesting to know that studies show that the vast majority of women like this color and the percentage of women who do not like this color is 0%.

2. Orange

Orange color gives a person a sense of being alive and revives a feeling of intimacy in him. When orange color is used in an environment, it gives the audience the feeling that they are in an intimate space and they are going to enjoy being in this space. Consider Amazon’s website to what extent it uses tangerine to convey a sense of intimacy to its audience. This color is mostly used to increase happiness, excitement, vitality and motivation. If you use orange in your business, website, or content, you convey a sense of value to your audience. In fact, orange color is used to convey the message of friendship, innovation, adventure and energy. Studies show that using an orange button on a website works well in converting website visitors into customers. Orange is the favorite color of 5% of men and 5% of women. 22% of men and 33% of women are not interested in orange color.

3. Yellow

It is true that yellow is one of the happy colors in terms of color psychology, but if it is used too much, it induces inappropriate emotions such as fear, anger and despair to the audience. If you can use this color correctly, you can increase the self-esteem of your audience. This color is a symbol of positivity and extroversion and is considered a great option to show creativity, warmth and happiness. Sometimes businesses use this color to create a sense of anxiety and push the audience. Yellow is the favorite color of 57% of men and 35% of women. It is interesting that only 1% of men do not like this color and there is no one among women who does not like this color.

4. Green

Green color is a symbol of balance and harmony, and some experts believe that green color helps a lot in distinguishing between right and wrong. This color can also be seen in nature and therefore creates a very good feeling in humans. Green color represents growth more than anything else. If you want to convey freshness and freshness to your audience, green color is a very good option. Green color is one of the most calming colors and therefore businesses can use this color in waiting rooms. Of course, excessive use of this color gives the audience a sense of boredom, laziness and lack of energy. Green is the favorite color of 14% of men and 14% of women. 2% of men and 16% of women are not very interested in this color.

5. Blue

Blue is one of the most soothing colors that can instill a sense of calm and trust in the audience. If you look at the WordPress site and logo, you will notice that it takes help from the color blue. The reason why WordPress uses this color is to tell the audience that they can trust WordPress for website design. On the other hand, this color is a source of relaxation, but be careful not to use it excessively; Because it can create a cold feeling in the audience. 57% of men and 35% of women are particularly interested in this color, and on the other hand, 1% of men do not like this color. Studies have shown that women like this colorand the percentage of women who do not li ke this color is close to zero. Blue color also reduces appetite, and for this reason, blue plates are used in diets to reduce people’s desire for food

6. Purple

Purple color is a combination of cold and warm colors. Color experts believe that this color is neither warm nor cold. This color can neutralize the calm in blue and the irritability in red. This color is considered one of the luxurious and royal colors and signifies wealth. Some experts consider this color as a sign of spirituality and creativity. Of course, if you use this color too much, it can express repression, corruption and introversion. Purple is the favorite color of 1% of men and 23% of women. Interestingly, 22% of men and 8% of women are not interested in this color. This color in business represents wealth, creativity and quality in business. If you look carefully, many websites for cosmetics use this color and consider this color as a symbol of peace.

7.  light Purple

Experts say that purple in color psychology represents emotional balance. This color is really complex yet full of cleverness and logic. This color is full of compassion and kindness and arouses the audience’s self-esteem and sense of satisfaction. Purple color is full of balance, innovation and change. Of course, if the use of this color is out of balance, it can express carelessness, arrogance and irritability. This color is preferred by 1% of men and 5% of women. 9% of men and 2% of women are not interested in this color at all.

8. Black

Black color is full of stability, authority and power. Of course, excessive use of black looks unfriendly. Experts have declared this color as a symbol of intelligence and understanding. 8% of men and 6% of women are particularly interested in this color, and 4% of women and 4% of men do not like this color. Most luxury brands like BMW love this color. When using this color, try not to get out of balance; Because you will induce a negative feeling to the audience.

9. White

This color conveys a sense of peace, transparency and cleanliness to the audience. This color is perfect for inducing a sense of freshness. Of course, be careful not to use this color too much; Because you may induce a sense of emptiness to your audience. When the Apple brand used this color, it made white a stylish color. 2% of men and 1% of women are interested in this color, and 5% of men and 3% of women are not interested in using this color. .